What are the benefits of posters for advertising?

With efforts to advertise often around television, the Internet and social networks, many may question the benefits of using posters for that purpose. However, these still have great benefits that are comparable to their high-tech counterparts. Although they are simple, the posters can lead to more clients than the modern media based on advertising alone. The important thing to know is that no advertising medium will be completely effective by itself, and should be used in combination with others.

Profitable

First, creating and placing posters is a cheap way to gather customers. The average cost to run a 32-second television commercial can be from US $ 250,000 to US $ 400,000. Advertising space on Google or Facebook can cost between fifty cents to $ 2 for each click on your link per customer. Based on the size of your poster, you can print one from U $ S1 to U $ S40. Depending on the location, this poster can potentially be seen by hundreds or thousands of people and, for some, more than once.

Effective

If the posters were not effective for advertising, you would not see movie posters in subway stations or posters stuck on the walls of buildings. The question is, the more people see the advertisement of a product, the more likely they are to have a look at it. So, if a customer sees your poster in a storefront or on a billboard, and then sees an ad in a Google link, they are more likely to click on that ad.

Credibility

The use of posters to advertise has been a tradition for a very long time. Therefore, it is a proven and effective channel for such purpose. Compared poster display stands to other forms of advertising, posters are more credible to the general public because they appear in public places and are more accessible. Whether the product is legitimate or not, many consumers trust what they see on a poster.

Controllable

While advertising on television and the Internet can be targeted to your potential audience, there is no guarantee that the specific people to whom it is directed will be those who see it. Let's say you design an online pirate game and publish it on Google. A student can write a report about the story of Blackbeard, so when a search is made on the Internet, your ad appears and you click on it. He has no interest in your game, so you just paid for a vain click. However, posters can be hung in places where you know you will see the audience you are directing them to. For example, if you are an author, by placing a poster in a library or library you guarantee that your audience will see it.